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Writing a press release is one of the most powerful marketing tools out there, however, it does take some work to master creating professional and compelling PRs.
What I’d like to do here is talk to you about how you can create your very own PRs, and how you can get the most out of each and every one.
The first thing that you should make sure that you always do is make sure that you let your reader know about the release. This means letting them know precisely when your release was scheduled, so that they can know how current it is.
The second thing that every good PR should have, much like with many other sales copy writing techniques, is a good headline or title. If you’re release isn’t titled in a way that’s extremely compelling, then you’re going to be missing out on a lot of potential views.
Your title should be both informative and compelling. A good way to do this is through a strong call to action, followed by a very small description, using keywords, of what your detailing in your release.
Now, this is where a press release differs from other forms of printed marketing (such as article marketing)…With a press release you are NOT trying to sell anything. Your purpose is strictly to provide information. Let the publishers do the selling for you.
Transparency is a very important aspect, both ethically and legally, of press release marketing. Make sure that you don’t provide misleading information when detailing who wrote the press release, or for whom it’s for.
Also, make sure that all the content in the body is accurate. Don’t try and embellish anything, just be honest.
Make sure that you also include some basic contact information with each of your press releases. It’s kind of pointless unless people know where they can reach you or your company. I know this seems obvious, but you’d be surprised how many well written PRs I’ve read that I would like to have followed up on, but that I lacked the contact information to do so.
One last thing that you might do, although this is actually completely up to you, is to include a word count in parentheses at the bottom of your press release, beneath where it ends.
Hopefully you can put these instructions to use to create your own press releases…Good luck!
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Source by Steven Odwal